Investors Mutual Limited

Investors Mutual Limited (IML), a leading Australian Fund Manager, had a website that had been in place for a number of years and was in need of a full redesign and development, consistent with the latest branding objectives.

The upgrade needed to improve business processes for publishing Unit Price and Performance data for several funds. Additionally, IML faced the challenge of not being able to capture visitor details, with potential clients leaving the site untracked after reading high-quality content.

The solution provided a more efficient and less error-prone internal process for IML operations and marketing. The front end of the site features stunning, interactive graphing which significantly enhances the experience for visitors.

By creating high-quality gated content requiring user details to access, potential client contacts were increased significantly, transforming the website into a powerful lead generation tool.