IKON Communications

IKON Communications, a leading media strategy and communications agency, was an ambitious media buyer looking to expand its client base and the potential of its workforce.

Part of their growth strategy required improving accuracy, management, and efficiency of their media planning function. It was crucial for IKON to maintain control over the system's evolution to respond to changes in the business environment and strategy. With no off-the-shelf systems available to meet their needs, a custom solution was required.

The Trademark system has been a key part of IKON's strong growth over the past 8+ years. The system creates business efficiency through its consistent interface, third-party connectivity, and comprehensive reporting capabilities.

Further value for the investment has been realized with the system's deployment in new interstate offices, demonstrating its scalability and adaptability to support IKON's expansion.